A commercially minded professional bridging the gap between creative media, data-driven performance, and sustainable business revenue.
I build clear strategies, strong content, and calm execution even under pressure.
I am a marketing strategist, creative content specialist and business development professional with proven experience in building growth strategies, managing cross-functional teams, and driving performance-led initiatives.
My strength lies in aligning communication, marketing, and business objectives to support sustainable growth. I have led campaigns across this regional, Malaysia and Singapore blending creative direction with hard data analytics to deliver ROI.
Aligning messaging, budget, and business goals for comprehensive campaigns.
Content strategy and production for engagement and brand storytelling.
Turning metrics into decisions using analytics, A/B testing, and KPI tracking.
Driving revenue through strategic partnerships and negotiation.
Led marketing strategies at Blitz Sdn Bhd increasing market share through partnerships.
Refined targeting and budget allocation using attribution analysis at JT Jaya.
Managed social media and public relations for High Profile Person (VIPs) - Melaka State Assemblyman.
Scaled monthly online sales from RM488K → RM606K using conversion optimization and traffic strategy.
I produce high-quality vertical content tailored for TikTok, Reels, and Shorts. Whether for brand storytelling, event coverage, or personal branding, I ensure content that engages.
✔ 9:16 Vertical Format Optimization
✔ Fast-paced editing for retention
✔ Brand-aligned storytelling
I produce commercial video content focused on product storytelling, brand positioning, and audience engagement. These projects span promotional campaigns, product launches, and short-form marketing assets.
Reach out for marketing strategy, content production, or business development opportunities across Malaysia,Singapore and South East Asia.